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How Mediators Make Money from Pro-Bono Cases - Marketing Monday for Mediators and Arbitrators

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Marketing Resolution with Natalie Armstrong-Motin

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Join me every Monday at 8am Pacific | 11am Eastern on LinkedIn for a live and interactive conversation about how to best design, build, and promote your practice.

How to Make Money from ProBono Cases
Interested in how to transition your practice from nonpaying to paying clients?

Probono panels are where many ADR trainers suggest we go for our first mediations or arbitrations after we get certified. They’re right to do that. We need that realworld experience to become the great neutrals we know we can be. But unless you’re on the panel for purely philanthropic goals, building a business off that panel work may not be what you thought it would be.

Westernized consumer minds say ‘you get what you pay for’. If mediators have an assigned monetary value of nothing – then the assumption is that we have no worth. And that’s just wrong. Most consumers of free mediation or arbitration panels know otherwise too. They know and understand the tremendous value we offer. And they love the fact that we’re free. Do we love that same fact? Well, that’s complicated. Some of us love it because it’s our philanthropic choice. Some of us love it because it’s where we hone our skills. Some of us love it because we THINK it will help us grow our private practices. Which are you? If you’re in the philanthropic category go no further. This video is about building a successful mediation practice.


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