Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one teams and is famous for its extreme sporting events and athletes. Obviously, Red Bull does much more than selling an energy drink. But is all that just marketing? We take a closer look at how Red Bull makes money.

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⏱ Timestamps ⏱
00:00 Intro & History
02:18 Sales & Marketing
05:25 Sport as a business?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources & Visuals
Video Clips: © Red Bull Media House
Food and Business vector: upklyak https://www.freepik.com/freephotosv...

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