For Michelle Crossan, CMO, Samsung Electronics America, marketing is all about getting in the mindset of the consumer. Often it’s innovating product experiences that can improve a customer’s life through technology. Other times it’s creating experiences that immerse people in the world of the Samsung brand. Either way, for Michelle, a great marketing experience is an ongoing conversation between consumer and company that helps her predict the future.

#Salesforce #Connections

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Connections: CMOs are saying “so long” to longstanding marketing playbooks. See how they’re shaking things up in this digitalfirst world. Join Salesforce President and CMO, Sarah Franklin, as she chats with digital leaders about how to create more powerful connections with your customers.

0:00 Connections Intro
0:55 Michelle Crossan’s background
1:56 How to be a great leader
2:09 How to guide personal and business transformation as a marketer
3:25 The unique consumer experience
4:15 What will the future of marketing for brands look like
5:41 How to connect with consumers
6:07 How to predict consumer needs
6:26 The meaning behind “storyliving”
7:00 Samsung’s sustainability efforts
8:00 Imposter syndrome
9:28 Advice on how to “think big”

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