Use code MODERNMBA50 to get 50% OFF First Box and free wellness shots for life with any active subscription at https://bit.ly/3QtRqdt!

Taco Bell is an extraordinary outlier by every measure. It’s a fast food chain that boasts a deeply passionate fanbase, enjoys a reputation for reliability, speed, and accuracy, and when it comes to business Taco Bell has grown at such a breakneck pace over the past 20 years that it outperforms giants like McDonald’s, Burger King, and KFC in perstore earnings.

The Mexican chain is so popular that it’s one of the few companies whose perstore earnings have stayed ahead of inflation. Remarkably, Taco Bell boasts some of the highest ever profit margins ever reported in not just fast food, but also in the restaurant industry. Taco Bell’s renaissance is a miracle in an era where fast food chains all follow the same cookiecutter playbook of costcutting and international expansion to cover up domestic decline like KFC, McDonald’s, and Starbucks.

Business is a zerosum game where every decision is connected, every action has a cause and effect, and the rise of one brand contributes to the fall of another. In this episode, we’ll cover the rise of Taco Bell, their strategy that’s made them so successful, and why Taco Bell is the missing puzzle piece behind the downfall of KFC and Pizza Hut and how their struggles in fried chicken and pizza have molded Taco Bell to what it is today, for better and for worse.

Deposit and get up to 15 stocks + 5.1% pay & 3% booster for 3 months after activation on uninvested cash: https://j.moomoo.com/00BVtk

Join the Modern MBA community   / modernmba  

☕ Support Modern MBA on Patreon and unlock additional content, exclusive essays, and Q&A:   / modernmba  

0:00 Think Outside the Bun
1:36 Sponsor Break (Factor Meals)
4:08 Geopolitical Liberation
20:25 NonReplicable Blueprint
31:24 The Goose from Mexico
41:18 Sponsor Break (Moomoo)