On this week’s episode of Idea Generation, producer Tay Keith brings us on a journey from his early days taking piano lessons, to meeting BlocBoy JB and working together to build their careers, and eventually producing smash hits for artists like Beyonce, Drake and Travis Scott, including the Diamond record “Sicko Mode.”


Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_...
Become a Quicktake Member for exclusive perks: http://www.youtube.com/bloomberg/join

Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, dataled shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, datadriven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg Quicktake for global news and insight in an instant.