Have you ever wondered why photos of bikes you see on a website or in a magazine look so damn good? Is it the camera? Is it the fact that it’s a professional athlete’s finely tuned race bike, or is it simply brand new? Maybe it was photographed in a studio? Photoshopped? Maybe…While it surely could and very well may be one or a combination of several of those factors, in reality, it’s usually more about the rules. Yes, the rules.

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