Microtrends and 'TikTok made me buy it' culture is getting out of control, and it's only getting worse. Let's talk about how TikTok is fueling overconsumption, the way wasteful consumerism has crept into our feeds, and who profits from all of this.

Are you addicted to TikTok? Do you find yourself scrolling endlessly through videos, inspired by the latest fashion trends, makeup routines, or home decor hacks? Well, you're not alone. TikTok has become a cultural phenomenon, with millions of users worldwide, but there's a dark side to this social media platform that's causing serious harm to our planet and our wallets.

In this video, we'll explore how TikTok is fueling overconsumption and contributing to the global environmental crisis (and a drain on your finances!). We'll delve into why influencers are motivated to fuel trends, how the platform benefits, and how TikTok has completely changed the fashion industry.

#consumerism #overconsumption #personalfinance #tiktok #videoessay

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If you like this video, check out some of my other video essays on money & society!
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Influencers Don't Care If You Go Broke:    • Influencers Don't Care If You Go Broke  



Time Stamps:
00:00 Intro
00:50 A TikTok buying obsession
01:45 We're buying more than ever before
02:12 Who is profiting?
03:24 TikTok Fashion & Microtrends
05:32 'TikTok made me buy it' Culture
06:46 Stopping impulse buying
08:10 Final thoughts