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In this video, we'll go over the basics of how to analyze a public company. We will cover which company filings to download, how to study a company's business model, and look at the company's unit economics. We'll also do a simple multiplesbased valuation. When presenting a public stock in an interview or at work, it's essential that you can articulate how the business makes money in 12 sentences.

Today, we are going to be looking at KITS Eyecare (TSE:KITS), a directtoconsumer eyewear brand that is partnering with us for this video. After doing this research, I ended up purchasing KITS stock.

0:00 Company Overview
2:26 Public Information Book
3:06 Business Model
4:38 Unit Economics
6:57 Financials and Valuation

Peak Frameworks is a business career prep service started by Matt Ting and Patrick Fong, who have each spent several years working in investment banking and private equity in New York and Silicon Valley. Matt and Patrick met at Evercore, a top tier investment bank, and over the years have tutored and coached dozens of candidates to land their dream business job.

Matt Ting:   / matthewting  
Patrick Fong (HBS 2021):   / patrickfong0b773041  

This video was conducted on behalf of KITS, and was funded by Gold Standard Media LLC and/or affiliates. For our full disclaimer, please visit
https://www.goldstandardir.com/kitsd...

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TSX: KITS I OTC: KTYCF

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