How to Analyze Product Lines For Licensing Potential
In this lengthy video, licensing expert Stephen Key demonstrates how to review a company's product lines to help you determine if your invention idea is a good fit for that company. Remember: Your goal is to build a longterm relationship. If you rush this step and send a company illfitting product ideas, their open doors will likely close. And certainly this will not be appreciated. This step is not to be rushed! Stephen dives deep into the kitchen company's OXO's product lines to show inventors how to determine which companies are a good fit for their invention ideas. Sometimes, you have to read between the lines.
Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student.
Call #18007017993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.
New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.
Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.
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