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“The goal can be stated simply enough: the overwhelming priority, when on a date with someone we like, is to persuade them to like us back. But the simplicity of the mission masks the complexity required to achieve it. Typically, the advice focuses on externals: what to wear, when to unfurl a napkin, what to order… But such counsel, however wellmeaning, is at odds with what we ourselves know about attraction: that it is profoundly focused on psychology.”