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Timestamps:

0:00 Introduction
3:17 Biryani By Kilo’s growth
3:52 Scope of food business
7:05 Restaurant business is the worst market
12:12 Need of consistency in food today
14:49 Origin & types of Biryani
19:10 Most popular types of Biryani
19:42 Steps to open a small business
32:44 Steps to expand to a big business
34:35 5 tasks to standardise for consistency
40:07 Gaps in the Indian food business where people can make money
42:34 Old regional food still in demand
44:45 Predicting trends
48:09 How Dominos became such a big market in india
51:54 Delivery friendly food
55:29 Why Ekdum Biryani by Dominos failed
56:53 Franchise business in India
1:03:04 Food which is consumed quickly cannot be expensive
1:05:49 Biryani By Kilo’s retention
1:08:20 Maintaining freshness
1:11:40 On selling Biryani by weight
1:13:58 Biryani By Kilo’s price breakdown
1:21:05 His team and their roles
1:24:41 His hiring process
1:37:11 Mistakes he made in Biryani By Kilo
1:39:03 Worst hiring he’s done
1:46:14 Some global business insights
1:57:54 Business bottlenecks in India
1:59:42 Maintaining quality in raw materials
2:07:58 Predicting the growth of a business
2:10:51 MDH controversy
2:14:19 Top city that consumes the most Biryani
2:15:49 Their top selling Biryanis
2:16:06 Top cities that order from Biryani By Kilo
2:17:52 Is India primarily vegetarian or nonvegetarian
2:19:40 Biryani By Kilo’s market share in Biryani sales
2:22:48 Dine in or dine out
2:24:19 Celebrity led restaurants
2:27:21 Sale during festival days
2:29:41 Personal delivery vs Zomato/Swiggy
2:31:05 Thank you!



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In today’s episode of Figuring Out, we have Vishal Jindal in conversation with Raj Shamani.
He is the Founder and CoCEO of Biryani by Kilo. It is India’s leading biryani chain with 100+ outlets in more than 40 cities. It is famous for its fresh and premium quality Biryani.

In this episode, we talked about how big is Biryani by Kilo and its growth over the years, how big brands like Mcdonald's and Domino’s scaled their business while keeping their quality and taste consistent. We then talked about the history of biryani, types of biryani, and how biryani is cooked in BBK. We then discussed how people can start a food business from home, how much money is required and how they can do affordable advertisement. We also talked about how to predict longterm trends, and why many franchise businesses fail.

Towards the end, we talked about their retention rate and what is required for a high retention rate, why they sell biryani by kilo rather than by plate, his worst hiring story, and how he usually hires. We also discussed states that consumed the most biryani and their bestselling biryanis. We ended our conversation by discussing why many celebrity food chains fail and what it takes to make successful food businesses and distribution of business orders BBK gets from various ways. For such insightful conversations, subscribe to our channel.

Follow Vishal Jindal Here:
LinkedIn:   / vishaljindal417789236  

Follow Biryani By Kilo Here:
Instagram:   / biryanibykilo  
YouTube:    / @biryanibykiloindia  



To Know More,
Follow Raj Shamani On ⤵

Instagram @RajShamani
  / rajshamani  

Twitter @RajShamani
  / rajshamani  

Facebook @ShamaniRaj
  / shamaniraj  

LinkedIn Raj Shamani
  / rajshamani  

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