If your brand wants to have premium pricing, or one day be considered luxury, this is the first in a series of videos where I define and showcase how to make it happen.


aunched a big report on building luxury websites with Vaan this week, you can get it here at no cost: https://go.vaangroup.com/luxuryonline...


I've worked on luxury projects all my life, from high end restaurants and nightclubs at the start of my career, to the most expensive technology in the outdoors industry, to bespoke clothing, to brand strategy across a dozen categories. I'm sharing as much as I can so you can learn all the things I found out the hard way!

In this video I talk about
Aesop
Ambush
Arcteryx (lotta A's)
Flamingo Estate
Gentle Monster
Moncler
and more!


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