Usergenerated content (UGC) is here to stay, are you using it to its full potential?

A customer's experience with a brand and their product can truly change the way your brand is perceived. From a GRWM on TikTok featuring your product to a review listed on your website buyers are constantly being influenced by usergenerated content (UGC).

Join Courtney Herb, Director of Brand, Content, and Community, for a 30minute lesson on UGCs! Learn about what they are (and aren't), how they can help build your brand's trust and community, and how to optimize your strategy.

Key Topics:
1. UserGenerated Content (UGC) v. Influencer Marketing
2. How to incorporate UGC into your marketing strategy
3. Tips to encourage UGC from your brand's community
4. UGC IRL: what does it look like and who's doing it well?