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How To Build Rapport in Sales: 4 Steps To Earn Trust Quickly

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Let’s say that on paper, you have everything you need to blow past your quota. Your pipeline’s packed to the brim with leads. Your product solves a legitimate buyer problem. Plus, everyone who gets on the phone with you is happy to chat.

And yet, you’re still struggling to close. Even worse, your sales leads seem to be going cold the minute you start the conversation.

So, what’s the problem?

The problem is, you’re not building rapport before popping the closing question. And your monthly numbers (and your earning potential) are hurting because of it.

This guide will help you build rapport the instant your leads jump on the phone. We’ll be looking at four simple steps you can start taking to up your rapport game today. We’ll also go over a few examples along the way so you can see the steps in action.

What Is Rapport (And Why Does It Matter)?
How To Build Rapport in Sales: 4 Simple Steps
1. Find That Phatic Sweet Spot
2. Stay Genuine
3. Learn To Listen More
4. Build on Shared Experiences
Building Rapport = Building the Sale



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