Do you have a website or manage a website? If so, this week’s podcast is for you. SEO, Search Engine Optimization is how Google ranks companies when someone is searching for a product, service or topic. These terms are what people are searching for in Google searches.

James Upjohn provides an overview of SEO, explaining how search engines work and the importance of ranking highly in organic search results. He introduced his background helping companies improve their search engine rankings through onpage optimization and content strategies.

We use James’s services to help build traffic to our own websites. In this podcast James will reveal secrets to building traffic your website. James also shows us how to use ChatGPT AI to generate optimized content around keywords that an SEO specialist could then publish after further refinement. This reduces costs compared to hiring writers while providing a framework for highquality content.

James explained how Google Analytics provides free and valuable data for SEOs and clients to analyze traffic and user behavior. This helps identify underperforming pages and guides further optimization efforts to continually improve rankings and business metrics.