How to Conduct Research As a Freelance Brand Designer | Client Brand Design Process
✨ Hello and welcome to the third part of my Client Brand Design series where we dive into everything to do with one of the MOST important parts of any brand identity design (and project in general) RESEARCH!
Without strong research, a design can fall flat. If you don’t research the target audience, you don’t know who you’re designing for and you might miss the mark or come off as tonedeaf.
If you don’t ask the right design research questions you can end up with designs that won’t last the test of time and come off as trendy or fleeting, rather than enduring.
As a fellow freelancer, I understand the challenges of research, especially when many methods require extensive teams and funding. In this video, I explore a variety of practical research techniques and methodologies that anyone can easily execute from the comfort of their own home and for free!
Join me for a comprehensive introduction to the world of design research, complete with explanations and examples of both quantitative and qualitative research methods. I'll even guide you on creating a solid research plan.
Don't forget to hit that subscribe button to stay tuned for more content coming your way soon!
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Links Mentioned in Video
Freelancers Research Toolkit and Research Report Template
https://www.gloriacondy.com/shop/'>https://www.gloriacondy.com/shop/
Brand Brief
https://docs.google.com/document/d/19...
Graphic Design Thinking: Beyond Brainstorming by Ellen Lupton
https://amzn.to/3skJbXI
Visual Research: An Introduction to Research Methods in Graphic Design by Russell Bestley (Author), Ian Noble (Author)
https://amzn.to/3QN613y
Gear
Sony Alpha 6500 Camera
https://amzn.to/49i9L4A
Sigma 16mm f1.4 lens
https://amzn.to/3Siv3ZB
Socials
Follow Me On Instagram!
/ gloriamadethis
Check Out My Website
https://www.gloriacondy.com/
For Design Inquiries, Please Email
[email protected]
Remember, each step of the process is crucial in creating a powerful brand for your clients. Thanks for watching, and I'll see you in the next video! Happy designing!
