In this talk at MicroConf Growth US in 2022, April Dunford breaks down how to help your prospects buy your products. She explores how difficult it is for buyers to buy products, especially if they don't purchase your type of product on a regular basis. Your job is to help your customers make sense out of your offering, and to be a guide to help them purchase.

April is the author of Obviously Awesome, a solid book that helps founders nail their positioning.

Links from the talk:
April Dunford:   / aprildunford  
Obviously Awesome: https://www.aprildunford.com/obviousl...

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