A brand guide is a rulebook that explains how an organization presents itself to the world through its logo, type, colors, images and much more. Join me and find out how wellknown brands define their identity and assure consistency of their appearance and tone of voice. This video will be the perfect place to start if you are planning to create a brand guide for one of your clients or a brand that you are developing yourself.

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Branding Style Guides:
https://brandingstyleguides.com/

Google Guidelines:
https://www.behance.net/gallery/90280...
https://www.behance.net/gallery/90843...

Chapters:
0:00 Intro
0:32 Info / Inspiration
1:20 Adobe table of contents
2:10 Google visual assets guidelines
3:25 Brand identity / mission
4:31 Brand elements
6:08 Brand colors
7:48 Tone of voice
9:57 Image
10:56 Typeface
12:50 Stationery
13:31 Brand volume / Social Media / Website
14:17 Longevity of a brand guide