In the second video of the "Marketing Research" series, Francisco Tigre Moura discusses how to develop structured online survey questionnaires.
Marketing Research Series
1. Descriptive research design: • Descriptive Research Design I Marketi...
2. How to create a survey questionnaire: • How to Create a Survey Questionnaire ...
3. Cross sectional x Longitudinal studies: • CrossSectional x Longitudinal Studi...
4. Types of variables: • Types of Variables I Marketing Resear...
5. Exploratory research design: • Exploratory Research Design / Marketi...
6. How to prepare for an indepth interview: • How to Prepare For an Indepth Interv...
7. Causal research design: • Causal Research Design / Marketing Re...
8. Between x within group designs: • Between and Within Group Designs / Ma...
9. Likert Scales: • Likert Scales / Marketing Research #9
10. Projective techniques: • Projective Techniques / Marketing Res...
Additional Series
SPSS tutorial series: • Course: IBM SPSS Tutorials
Thesis Writing series: • Course: Thesis Writing
Additional Marketing Research Sources
Marketing research books: https://liveinnovation.org/listofma...
Marketing research support: https://liveinnovation.org/marketing...
Social Media
Site I https://liveinnovation.org
Instagram l / liveinnovationorg
LinkedIn l / franciscotigremoura4570a121