In the second video of the "Marketing Research" series, Francisco Tigre Moura discusses how to develop structured online survey questionnaires.

Marketing Research Series
1. Descriptive research design:    • Descriptive Research Design I Marketi...  
2. How to create a survey questionnaire:    • How to Create a Survey Questionnaire ...  
3. Cross sectional x Longitudinal studies:    • CrossSectional x Longitudinal  Studi...  
4. Types of variables:    • Types of Variables I Marketing Resear...  
5. Exploratory research design:    • Exploratory Research Design / Marketi...  
6. How to prepare for an indepth interview:    • How to Prepare For an Indepth Interv...  
7. Causal research design:    • Causal Research Design / Marketing Re...  
8. Between x within group designs:    • Between and Within Group Designs / Ma...  
9. Likert Scales:    • Likert Scales / Marketing Research #9  
10. Projective techniques:    • Projective Techniques / Marketing Res...  

Additional Series
SPSS tutorial series:    • Course: IBM SPSS Tutorials  
Thesis Writing series:    • Course: Thesis Writing  

Additional Marketing Research Sources
Marketing research books: https://liveinnovation.org/listofma...
Marketing research support: https://liveinnovation.org/marketing...

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