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Video Written and Recorded by Alberto Halfeld

We can all agree that execution is highly important in storytelling, and saying that it all boils down to concept can sound misguided. However, what Truby is getting at is that, without a truly captivating premise, no one will have the interest to pick up your story. Without a hooky or engaging concept, no one will actually read your execution, no matter how amazing it may be.

In this video, I have three goals want to guide you through a simple and practical process for how you can create a strong original concept which demands your audience’s attention.