Learn how to define your brand values with actionable steps and inspirational examples.

#brandvalues #branding #brandstrategy

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By the end of this video, you’ll understand the strategic role of core brand values and the steps required to develop them.

First, we explore how human psychology and DNA leads us to brands that feel familiar and how values are a signal for safety.

Next, you’ll learn what brand values are, how they’re used, and the important role they play in how a brand is perceived by its target market.

Then, you’ll learn the brand values mistakes to avoid and the traits of effective brand values.

With Zappos, we’ll explore an excellent example of effective brand values before diving into the stepbystep guide on how to develop brand core values for your business.

0:00 How To Define Your Core Brand Values (Steps + Examples)
1:12 What Are Brand Values?
1:38 Why Are Brand Values Important?
3:15 Traits Of Effective Brand Values
4:40 Brand Values Examples
5:32 Who Defines Brand Values?
6:28 #1 Define What Is Important To You
6:55 #2 Define What You Your Customers Should Say About Your Brand?
7:25 #3 Define The Nature Of Your Brand Experience
7:51 #4 Shortlist Most Important
8:14 #5 Expand To Unique Sentences

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