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How To Determine Equity for Startup Founders Explained

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Brett Fox

How to determine the equity splits between you and your cofounders is a key indicator of whether the relationship between you will work out. Unless you and your cofounders are happy with the results there will be problems ahead.

Over 50% of all cofounder relationships end in failure. In today’s video, I’ll explore how you should structure the equity agreements between you and your cofounders the best chance of success. And, I’ll explain how to make sure you and your company are protected, just in case things don’t work out.

We’ll cover a lot of ground in today’s video. We’ll talk about the obvious stuff like equity splits. And, you’ll want to wait around to the end of today’s video when we talk about some critical not so obvious stuff like what if you invest money in your startup and your cofounder doesn’t. I hope you like it.

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