How to explain the Friends and Family Round
Your earliest investors are probably unsophisticated.
You must help them understand how startup investing works.

When you are at the idea stage, almost no angel or VC investors will back you, but people who know and care about you might.
Unfortunately, this is usually all new and very confusing to them.
You must ensure they understand what they are doing and paint a realistic picture of the possible outcomes.
This video is for you, the founder. It explains your options for structuring the deal and how to communicate with them about this opportunity.
I created another video to share with your potential investors that tells them what they need to know. https://ftb.bz/friendsandfamilyexp...

Read this as a blog: https://ftb.bz/88B
Listen to the Podcast: https://ftb.bz/Podcast


Lance Cottrell has been an active startup advisor and startup mentor for over a decade.
He has helped countless startups navigate the key decisions of their journey, like when to take venture capital investment and negotiating term sheets.
He works with many companies in accelerators like Y Combinator and Founder Institute.
He provides help with startup funding including raising venture capital and angel investment.
He can help you achieve liquidity for your company at a high valuation.
Feel the Boot is a startup vlog of tips and advice for earlystage founders.