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How to Handle The 4 MOST Common Real Estate Seller Objections

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Brandon Mulrenin

IN this video, I'l teach you how to handle the 4 most common real estate seller objections. Subscribe for more real estate sales training and coaching videos: http://bit.ly/3aFRiCt'>http://bit.ly/3aFRiCt

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Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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ABOUT THIS VIDEO:
If you want to become a top listing agent and start controlling your time and make more money in real estate, you need to master your sales skills.
Specifically when it comes to responding to objections. If you learn how to respond to all 4 of these objections, which are the main 4 you’ll get most often, you’ll start getting 80%90% of your listing appointments to convert into signed listing contracts. In this video I’m going to teach you how to respond to each of these objections and give you the exact script, word for word. Here are the 4 most common objections you’ll here from sellers that we’re going to work on today:
1. Will you lower your commission?
2. We want to interview other agents
3. We want to list at a higher price
4. We need to think it over

The first thing we need to learn is the 5 step framework for responding to any objection you get.
Step 1 Agreeable Acknowledgement
Step 2 Speak Through The Prospects Point of View
Step 3 Assumptive Statement or Question
Step 4 Value Statement
Step 5 Gain Agreement

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