Are you running LinkedIn Ads? Wondering how to see if your ads are performing well?

LinkedIn marketing expert A.J. Wilcox explores four LinkedIn ad metrics and reveals average performance benchmarks to help you assess your LinkedIn ad campaigns.

You’ll also learn how to use the LinkedIn Campaign Manager dashboard to simplify your reporting activities.

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Find Resources and Tools Mentioned In this Episode
(Article) How to Succeed With LinkedIn Ads https://www.socialmediaexaminer.com/h...
(Article) How to Create LinkedIn ObjectiveBased Ads https://www.socialmediaexaminer.com/h...

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00:00 Intro
00:54 What Is ClickThrough Rate (CTR)
01:29 What is Cost Per Click (CPC)
01:41 Conversion Rate
02:04 Cost Per Conversion, Acquisition, or Lead
02:26 Benchmark Performance for Sponsored Content Ads
04:44 Benchmark Performance for Text Ads
05:54 Benchmark Performance for Sponsored InMail
07:00 View These Metrics in Campaign Manager

#SocialMediaMarketing #LinkedInMarketing #LinkedInAds