It's actually sometimes closer to 2 minutes, but I don't want you to think I'm exaggerating.
So, I've used the chimney to light charcoal about 900 times (best guess). Here's exactly how to use it to start charcoal in, let's say, 2.5 minutes:

1. MOST IMPORTANT: Place the chimney of Insanity on the TOP grate, not the bottom (charcoal) grate. This is because you want to draw COOL air into the fan, not hot. Suck in really hot air, and your fan will be damaged.
2. Fill with charcoal
3. Wad up about 1/2 sheet of newspaper in a fat cigar shape, and stuff into the side hole.
4. Light newspaper
5. IMMEDIATELY turn on your BBQ Dragon fan and aim it into the side hole, and then insert the fan just a bit into the hole.
6. When done successfully, the fan doesn't extinguish the flame, but actually blows hot flames up into the hole and ignites the remainder of the paper.
7. You'll hear a roar like a jet engine for a few moments, which is cool, and not a big issue.
8. Keep your eye on this set up. After 2 minutes, flames will be shooting up. Keep it on, well, not much longer.
It's real.
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