Learn how the Balanced Scorecard or integral scorecard works in three videos that will take you step by step.

The balanced scorecard is a management system or administrative system (management system), which goes beyond the financial perspective with which managers usually evaluate the progress of a company.

Managing a company taking into account only the traditional financial indicators (stocks, assets, revenues, expenses, ...) forgets the growing importance of the intangible assets of a company (customer relations, skills and motivations of employees, .. .) as the main source of competitive advantage.

Hence the need to create a new methodology to measure the activities of a company in terms of its vision and strategy, providing managers with a global view of the performance of the business.
The CMI (balanced scorecard) is a business management tool that continuously shows when a company and its employees achieve the results defined by the strategic plan.

Additionally, a system such as the CMI allows detecting deviations from the strategic plan and expressing the objectives and initiatives necessary to redirect the situation

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Iván Martínez Lima