Thinking about how to start a tutoring business? Not sure where the first place to go is when starting a tutoring business? In this video, I'm about to give you the three essentials that you need to start a successful tutoring business.
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0:00 Introduction to How to Start a Tutoring Business
1:20 Success step #1: 3 Core Things
1:29 Essential #1: You need to be able to answer the question of what sort of tutoring are you going to offer.
You need to answer whether or not the tutoring you're doing is specific to certain subjects or tests or if it's potentially something related to hobbies such as the violin or playing chess.
You need to understand how to price your services. I recommend that you provide an introductory rate for your new customers to try you out and see whether or not you're a good fit for them and their needs. I also recommend having an hourly rate as well as a discounted rate for longer sessions or group sessions.
2:09 Essential #2: Either a website or a central place where people are going to learn about your services.
You need to be able to answer the who, what, where, when, why and how behind your tutoring services.
You're going to need to answer a few key questions:
Why in the world should I hire you over every other tutor?
What are your credentials?
Do you have what it takes to tutor this particular subject?
What are your test scores in the past when you took this particular test?
How and where will tutoring occur?
3:24 Essential #3: A phone number for parents to call you.
A great way to do this is to set up a Google voice number. It's completely free, and it essentially redirects your phone calls to your particular phone without you having to give your personal phone number away.
This is also a great way for you to keep track of texts and voicemails that parents leave you in a central place. It's really common for tutoring websites to have a phone number. So make sure you have that in your website.
4:02 Success step #2: Marketing your services
The biggest question we need to be able to answer here is, how are my potential customers going to find me. When answering this question, I typically found the most success when it came to listing on Craigslist.
You can also try your local paper using the classified section or Facebook marketing by listing your tutoring business on Facebook.
Lastly, you can also go old school. There are always a ton of local bulletin boards that you can find at your local parks, libraries as well as public facilities.
6:05 Success step #3: Wow your customers
Now that we have customers, we need to actually tutor them. I want you to think about your services from the lens of your customer. Are you the best tutoring service since sliced bread? And if not, how can you be?
The easiest way that I did this was by remaining highly communicative with parents and always on time.
7:22 Two Big Takeaways to Remember:
1. Make sure you wow your customers. This is a universal business lesson that not enough people do well. Think about the last time that a business did something that you appreciated a lot as a customer, and think about how you can apply that to your tutoring service.
2. Specialize as much as possible. The big bucks in tutoring really come from teaching particular subjects that are very specific. In other words, doing well on tests like the SAT or state exams can be a great way for you to market yourself as a tutor versus just a generic Algebra 1 or English tutor.
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What subjects are you hoping to tutor?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.