YC often says "talk to your users", but actually doing that is surprisingly tricky. YC Group Partner Gustaf Alströmer gives nonobvious advice on how to talk to both current and potential users, how to run a great user interview, and how to interpret the feedback in these conversations.

Apply to Y Combinator: https://yc.link/SUSapply
Work at a startup: https://yc.link/SUSjobs

Chapters (Powered by https://bit.ly/chaptermeyc)
00:00 Introduction
00:26 Outline
00:42 Best founders learn from their users
03:23 Who should I talk to?
05:58 How to interview potential customers
09:42 Follow ups & Don't ask these questions
14:37 MVP prototype session interviews
17:04 Summary

#startup #entrepreneur #sales