Learn what a brand manager is, what they do, and how to manage your brand more effectively.

#emotionalbranding #branding #brandstrategy

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By the end of this video, you’ll have 7 steps you can take into your business to use emotional branding to connect with your audience through your marketing messages.

First, we’ll explore what we’ve learned from neuroscience over the past 20 years to understand the human brain and how we make decisions.


Then you’ll learn how to inject emotion into your branding, marketing, and messaging to make emotional human connections with your target market.

0:00 7 Steps To Use Emotional Branding
1:29 There Is No Rational Decision
2:03 How To Inject Emotion
2:43 Step #1 Define Their Goals
3:12 Step #2 Define Their Challenges
4:18 Step #3 Define Their Desires
5:13 Step #4 Define Their Fears
6:23 Step #5 Connect With Understanding
7:50 Step #6 Leverage Story
8:39 Step #7 Leverage Vulnerability

With this process, you can design a brand experience that makes emotional connections at every touchpoint to ultimately grow your brand.

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