"The point is just that I think the more that you do these kinds of exercises, the more you'll approach the problems in your business through a different perspective too." Roland Frasier.

In this video, Roland Frasier explains how using first principle thinking can lead to amazing innovation within your business. He explores case studies and reveals how people like Elon Musk and Steve Jobs used first principle thinking to craft their inspiring empires.

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The War Room Mastermind started as a tightknit group of friends Roland Frasier, Ryan Deiss, Perry Belcher & Richard Lindner who'd helped each other out of financial trouble, and has grown to a group of more than 200 members from around the world. The goal of the War Room mastermind group is to annually double the business of each of its members.

PULLED QUOTES from the video

"What are the preconceptions about your life or business that are currently holding you back? What are the factual assumptions that might not be actual facts? And then what are the language patterns that you're using as you're framing your solutions that might lead you to make assumptions that aren't correct."

"So Elon is a great example of that. With Tesla, he said he wants cheaper, higher capacity batteries. So when he started the kilowatthour price of a battery was $600. It is currently $80 and he wants to get it down to 80 cents. SpaceX, what if we reuse those rockets that cost tens of millions of dollars and just save some money there? That's fricking basic, right? But it was the revolutionary innovation that literally the rocket scientists at NASA could not think of."

"Well, what's cool is they all used a physicsbased concept called first principles reasoning to come up with their biggest breakthroughs. And so I think it's something that's worth thinking about. Elon Musk says, 'boil things down to their fundamental truths and reason up from there.' Most of our lives, we reason by analogy, meaning that we look at the maze and we say, Oh, well, every other time that I've seen a maze, this is how it's been solved. And that only allows us to get slight variations on what we do."

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