Do you need help writing good agitation copy?

Join the OG Conversion Copywriter, Joanna Wiebe, as she discusses how to write compelling agitation copy using the PAS framework.

Want to learn more about how to become a copywriter? Check out our Copywriting for Beginners playlist here    • Copywriting For Beginners  

Get the Agitation Questions template used in the video here:
➡ https://docs.google.com/document/d/12...

If you want a framework that can be used to write just about ANYTHING, we recommend looking at the PAS Framework (Problem Agitation Solution)

SaaS pages, email copy, Facebook ads, you name it, PAS can do it.

And Jo LOVES to agitate. She once knocked my drink out of my hand and called me butterfingers.

Kidding, of course. But the agitation part of PAS is vital.

So many marketers want to start writing solutions, and move straight to the feelgood, sunshine and lollipops feelings the prospect will have once they found a solution.

And no doubt, we want our prospects to feel good about our solution, but you have to respect the struggles that our prospect is going through NOW, and how those struggles affect every single freakin' part of their life.

It's not scammy.

It's not sleazy.

It's real.

And Jo's going to walk you through how she digs deep into agitation.

And when you're done, you're actually going to have something that works as a pretty solid first draft as a sales page.

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Hi, I'm Jo! Welcome to Copyhackers!

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Chapters
00:00 Agitation is My Favourite Part of PAS
00:28 Problem Agitation Solution is...
00:45 Agitation Questions I Like to Use
01:36 We Want to Have Really Specific Examples
02:16 Start Throwing Ideas on the Page
02:31 Don't Hold Back! (and Jo's Examples)
04:08 When We're In Solution We're Still Agitating
05:48 Turn These Questions Into Crossheads