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Are you stuck trying to create a great mission statement for your company or brand? Join Branding Expert & Designer Scott Lancaster for a quick lesson how to create amazing mission statements in under 6 minutes using his unique stepbystep process.


QUICK JUMP MENU

00:00 Why do large brands have mission statements?
00:33 Lesson steps & what we'll learn
00:56 What is a mission statement?
01:11 Why should I have a mission statement?
01:42 Do I need a mission statement?
02:42 What makes a great brand mission statement?
03:31 Examples to prove our process works (Walmart & Amazon)
04:17 Creating your new mission statement
04:35 Example of a new mission statement for a new candle start up



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