How did witches go from being burned, drowned and treated as agents of the devil to becoming seen as cute, cosy and ultimately cool? Well, this is how.

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References:
1 https://www.history.com/topics/folklo...
2 Why Do Witches Wear Pointy Hats? The History Behind the Costume
3 Eric Laurent Maranda, Victoria M. Lim, Richa Taneja et al | Witches and Warts
4 Meg Hafdahl & Kelly Florence | The Science of Witchcraft: The Truth Behind Sabrina, Maleficent, Glinda, and More of Your Favourite Fictional Witches p. 12
5 Beth Spencer | Samantha every witch way but lose
6 Beth Spencer | Samantha every witch way but lose
7 Bewitched Again: Supernaturally Powerful Women on Television, 19962011 | Julie D. O’Reilly p. 18
8 Susan Orlean | Girl Power
9 Sarah Projansky & Leah R. Vande Berg | Sabrina The Teenage…? Girls, Witches, Mortals, and the Limitations of PrimeTime Feminism p.15
10 Susan Orlean | Girl Power
11 Sarah Projansky & Leah R. Vande Berg | Sabrina The Teenage…? Girls, Witches, Mortals, and the Limitations of PrimeTime Feminism p.28
12 Catriona Miller | ‘I Just Want to Be Normal Again’ Power and Gender in Charmed p.67
13 Helen Berger | What is Wicca? An expert on modern witchcraft explains
14 Michaela D.E. Meyer | ‘Something Wicca This Way Comes’ Audience Interpretation of a Marginalized Religious Philosophy on Charmed | Investigating Charmed, The Magic Power of TV p.10
15 Susan Latta | Reclaiming Women’s Language for Power and Agency The Charmed Ones as Magical Rhetors p. 20
16 Susan Latta | Reclaiming Women’s Language for Power and Agency The Charmed Ones as Magical Rhetors p. 19
17 Investigating Charmed, The Magic Power of TV p.2
18 Investigating Charmed, The Magic Power of TV p.45


Full Bibliography
Irish Witchcraft And Demonology, Seymour https://archive.org/details/irishwitc...

David Kroll | The Origin Of Witches Riding Broomsticks: Drugs From Nature, Plus Shakespeare https://www.forbes.com/sites/davidkro...

The Modern Histories of Witchcraft https://artsmatter.blogs.bristol.ac.u...

Beth Spencer | Samantha every witch way but lose https://www.theage.com.au/entertainme...

Bewitched Again: Supernaturally Powerful Women on Television, 19962011 | Julie D. O’Reilly
Fantasy Girls: Gender in the New Universe of Science Fiction and Fantasy Television | Edited by Elyce Rae Helford

Girl Power | Susan Orlean | https://www.susanorlean.com/articles/...

https://www.history.com/news/whywitc...

https://www.history.com/topics/folklo...

Why Do Witches Wear Pointy Hats? The History Behind the Costume | Elizabeth Yuko
https://www.history.com/news/witchha...

Meg Hafdahl & Kelly Florence | The Science of Witchcraft: The Truth Behind Sabrina, Maleficent, Glinda, and More of Your Favourite Fictional Witches

Investigating Charmed, The Magic Power of TV | Edited by Karin Beeler and Stan Beeler
Sarah Projansky & Leah R. Vande Berg | Sabrina The Teenage…? Girls, Witches, Mortals, and the Limitations of PrimeTime Feminism

Why paganism and witchcraft are making a comeback | Antonio Pagliarulo | https://www.nbcnews.com/think/opinion...

Helen Berger | What is Wicca? An expert on modern witchcraft explains https://www.brandeis.edu/now/2021/sep...

Witches and Warts | Eric Laurent Maranda, Victoria M. Lim,Richa Taneja et al

Why Do Witches Often Have Warts? | Alexia Kontolemos | https://www.mentalfloss.com/posts/why...

The Witching Hour: Contemporary Feminist Representations of Witchcraft and the Witch in Suspiria and The Chilling Adventures of Sabrina | Danielle Steinke https://journals.macewan.ca/studentre...

The Wandering Hat: Iterations of the Medieval Jewish Pointed Cap | Naomi Lubrich
Hermione Granger Saves the World | Essays on the Feminist Heroine of Hogwarts | Edited by Christopher E. Bell

Modern witchcraft: Empowerment, feminism, and rituals | Kennedy Ryan https://www.brandeis.edu/stories/2023...

The Rest Is History Podcast Episode 26 Witches | Suzannah Lipscomb, Tom Holland and Dominic Sandbrook

Timestamps
0:00 Introduction
2:25 Part One Where Did It All Begin?
11:11 Part Two Early Representations
23:44 Part Three The 90s: The Witching Decade
31:27 Part Four Charmed: Taking Witching Seriously
44:42 Part Five Modern Witchcraft