AI can significantly enhance video production workflows, particularly in preproduction and postproduction tasks. AI tools can streamline ideation, storyboarding, and editing, allowing video teams to be more efficient and creative.


00:00 AI tools can initially seem underhyped as users explore their capabilities, but can later appear overhyped when expectations for significant timesaving results in tasks like video production are not fully met.
01:22 Shift in focus to leveraging AI for preproduction processes, speeding up workflow.
03:28 Exploration of AI's potential in content idea generation.
10:32 Using AI tools for postproduction.
15:11 The process of creating videos for marketing purposes.
20:43 The tools David would 'fling, marry, or kill' in video production.
24:01 Sharing thoughts on the direction of video production tools.


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LINKS
ChatGPT: https://chat.openai.com/
Midjourney: https://www.midjourney.com/
Descript: https://www.descript.com/


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