In this video I had tried to brief about Howard Sheth model with diagram in Consumer behaviour in very easy way

This model given by John Howard and Jagdish Sheth in 1969.
In this model, customers put on a “problemsolving” approaches at every step of the way — with different variables influencing the course of the journey.




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#consumerbehaviour
#blackbox
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#phd


Created By Dr. Vipin Kumar PH.D , UGCNET , MBA
Contact [email protected]



Edited By [email protected]