I have made 60,000 cold calls, in today's video I share 4 cold calling tips and techniques that really work.

My favorite cold call story involves calling a VP at a +$1BN credit union 46 times over 2 years to get a meeting

He included his director on the first meeting (I had only called her 34 times beforehand)

They ended up buying a $60k license, we were on a texting basis, & he retired right before implementation lol

Two lessons here:

1. Obsess over the process and emotionally detach from the results

2. Fortune is in the follow ups

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