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I don’t care if you get rich… nobody does.

One of the most reliable ways to make a lot of money is to pretend you are already rich and then convince people you have the secret to financial success, a secret you will sell them for a price. If all goes well, you can use the money you make to actually fund a lavish lifestyle and keep the grift going as more people want to figure out how you did it. You can probably all think of some particularly bad grifters who blur the line between being outright scammers, but the best way to avoid falling for their trap is to realize that they don’t care if you get rich. That doesn’t just go for the hustle bro’s pitching the latest ecommerce course, it goes for almost everybody that you will ever interact with on the internet, in public or in your professional career.

None of your favourite content creators even know who you are, and they certainly don’t care if you make $300 a day at home in 2023, they only care if you click on their videos or read their books. Even I don’t care if you get rich… I try to be very honest with you, my viewers, because I believe it is a good longterm business decision. I want you all to think I am a reliable source of information so that you all come back every week to watch my videos.

Good financial advice is simple and boring but hard to follow. Saving consistently for forty years requires discipline and it’s understandable that people would be interested in anything that could speed up the process of getting ahead financially.

Personal finance creators are in the business of telling people what they want to hear by telling their audience tips and tricks to save more money, earn additional income, or generate higher investment returns. Saving more money is simply not possible for a lot of people and the budgeting advice they provide is normally broadly appealing but insufficient to change their viewers wellbeing. Earning additional income is another popular topic that sounds harmless but is certainly wasting peoples precious free time that could be spent with friends or family, or just doing overtime at their regular day job for more money.

Side hustles are an attractive topic to young viewers who want to earn some extra money and that’s why YouTube is filled with multiple videos telling you how you can make $300 a day from home in 2023. Most side hustles are demonstratively bad ideas that are exposed by asking yourself two questions. Can you make more dollars in an hour doing some overtime or picking up a second job?

If you can’t make more money per hour at your job then why aren’t you making your side hustle your main hustle? A side hustle will most likely just waste your time and money and if you are being honest with yourself you were never going to do it anyway but they get lots of views and the people making the videos don’t care if you get rich so they are going to keep on making them.

Getting a constant stream of information from people who have made it their career to get you to listen to them talk about personal finance every week can also leave your head in a spin. Look long enough at the video thumbnails from someone like Andre Jikh, Meet Kevin, Graham Stephan or Financial Education and you are going to develop anxiety about whatever investing strategy you have created for yourself.

Holding off on investing, or pulling out of positions can cost you a lot long term. A University of North Carolina study found that people that paid less attention to financial news and spent less time learning about the markets actually invested better because their decisions weren’t being influenced by outlets trying to grab their attention.

And that’s just reason one…

So it’s time to learn How Money Works to find out why you should constantly remind yourself that nobody cares if you get rich.