Founded in 2017 by Abhishek Negi, Aditya Singh, and Uttam Kumar, Eggoz is revolutionising the egg industry in India. These IIT Kharagpur alumni identified critical gaps in the market such as lack of nutrition and chemicalladen poultry feed and turned them into opportunities to deliver highquality, nutritious eggs. Starting with their first poultry farm in Bihar, Eggoz has been consistently providing farmfresh eggs with vibrant orange yolks rich in lutein, Vitamin D, and A. Their innovative approach includes exciting products like Momoz and Burger Patties. With a strong focus on safety, Eggoz eggs undergo 11 rigorous safety checks. Beyond delivering excellent eggs, Eggoz is committed to empowering rural farmers, reducing emissions, and contributing to a greener future. Join us on this eggciting journey to make India a proteinpositive nation!
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Timestamps:

00:00 Introduction
00:50 Motivation behind the business, story of the entrepreneurs, eggs retail market in India, first nationallevel brand of eggbased products, started the first poultry farm
01:37 Building the category from the groundwork, delivering the product to customers without compromising quality
01:57 The complete process of how eggs enter the market, safety checks, and quality checks, deformity checks
02:23 The process of collecting the eggs, a decentralised collecting method
02:46 Raised funding for the startup through various leading ventures, investors, and private equity funds, target of coming year's revenue growth
03:06 Sources of revenue, revenue from modern trade and quick commerce, more than 30% of revenue is from general trade and online segments
03:26 Production of eggs, contract farming with purchase guarantee, free of cost feed support
03:47 Usage of AI tools in business, bird management for productivity, and predicting demands in the market
04:10 Market rates, NECC price, price paid to the farmer, customer acquisition cost
04:57 Production units of Eggoz in India
05:14 Business model of the company, various range of products in eggs that the company provides, the price range of the products
06:05 Packaging expenses of various products, smaller packs, and premium products
06:21 The breakdown of expenses of the company, competitors of Eggoz
07:04 Ideal customers, target audience
07:17 Number of employees, both permanent and contract employees
07:28 Points to remember before starting a business, knowledge of the product, understanding the supply chain, learning about strategies, consumer needs
08:10 Work division between the cofounders in various fields
08:27 Brand design and the marketing strategy of Eggoz
08:56 As an entrepreneur in the industry, opportunities that should be leveraged, fastmoving consumer goods
09:25 The goal of the company, building Eggoz into a brand, opportunities in valueadded consumption
09:48 The largest market of the company, the space of this business in India
10:25 Outro