Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://www.storyblocks.com/katie So, my YouTube strategy needs a refresh. Now that’s we’re half way through the year, let’s sit down together and talk about how I plan to change up my approach to YouTube to keep growing my channel this year.


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Work with my team! https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com

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TABLE OF CONTENTS
00:00 THIS is the key to a successful YouTube video
0:50 it’s time for a refresh
01:25 it can be intimidating to make a change…
01:48 some things you might not know about me
2:40 the two things I want to improve in my YouTube strategy
03:33 the balance of familiarity and novelty
04:10 the danger of OVER editing
05:21 do THIS to inject some personality into your videos
05:52 TLDR; here’s what I’m trying to do on YouTube
06:25 let’s film a sponsored Reel together!
07:38 a very ~gourmet~ lunch break
08:03 MORE EFFORT how I’m gonna do it
08:38 the 3 mindset shifts I’m making to put more effort in
10:37 I can adjust my content production schedule
11:10 a quick meeting break & EXCITING NEWS!
12:13 good content needs breathing room
13:14 my new YouTube content creation workflow
15:55 I really focus on the VISUALS
17:02 MORE PERSONALITY how to make your audience like you
17:50 community building, viewer retention, and FUN lol
18:21 sneak some personality into a tight edit
19:32 let’s plan my next week together!
21:24 this is a strategic approach, but also a fun approach
22:05 don’t let strategy take the joy out of YouTube ♥

Wanna work with me? Check out my creative agency https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com
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// SOME OF MY FAVES:
*some of these are affiliate links, which means if you make a purchase on the site after clicking these links, I could earn a commission. thanks for supporting the channel!

where I get music for my videos: www.katiesteckly.com/artlist and https://share.epidemicsound.com/6x4f73

how I edit my videos: www.katiesteckly.com/adobe


// GEAR
Vlog Camera: https://geni.us/dFXAVn
Big Camera: https://geni.us/ktsonyzve10
Lens: https://geni.us/Gw6rjif
Microphone: https://geni.us/00oT8aQ
Tripod: https://geni.us/kvmFbH

See all my gear here: https://katiesteckly.com/faves

// ABOUT ME

Hey, I'm Katie! I make videos about social media strategy and content creation. In addition to being a YouTuber, I also run a small digital creative agency that produces content for all kinds of creators! We edit podcasts, produce YouTube channels, develop online branding and Instagram strategies and more! If you want our help or just want to learn more, check out https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com'>https://www.creatorlymedia.com

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