The key to great marketing is personalization. The more you know about your audience, the more relevant, timely, and customized your messages can be! Mailchimp offers powerful and flexible tools that help you build and organize different types of contacts in your audience so you can market smarter. We’ll walk you through how to import contacts into Mailchimp, as well as the basics of organizing them for efficient, effective marketing.

In this #webinar, we will:

1) Introduce key considerations for building your audience
2) Define and explain the different kinds of contacts you can store in Mailchimp
3) Walk through the process of creating an audience and adding contacts to it
4) Provide an introduction to audience organization through tags, groups, and segments
5) Help you understand and learn more about your contacts using your Audience Dashboard

This webinar is ideal for Mailchimp customers who:
Recently created an account and have little to no experience using Mailchimp
Are interested in contact management tools and the howtos of creating and maintaining your audience

*Note images/content in this video may differ slightly from what you see in your Mailchimp account.

Resources
• How to Organize Your Contacts to Optimize Your Marketing: https://bit.ly/UseContactsToOptimizeM...
• How to Build Your Email List: https://bit.ly/BuildYourEmailListNow
• How To Get More Brand Traffic on Your Website: https://bit.ly/DriveMoreWebTraffic

Register for our upcoming Mailchimp webinars: https://bit.ly/MailchimpWebinars

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Key Moments:
00:00 Introduction
00:14 Agenda
00:46 Key audience concepts to know
05:29 Create an audience
9:03 Set up audience fields and merge tags
12:19 Import contacts and add tags
13:12 Import multiple subscribers with a CSV file
17:24 How to organize your audience
17:52 Label contacts with tags
19:20 Differences between tags and groups
19:52 Create audience filters with segments
21:00 Overview of the audience dashboard
21:46 Gain insight + launch campaigns with the audience dashboard
22:34 Overview of signup forms
23:40 Webinar wrapup

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About Mailchimp:
Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with worldclass marketing technology, awardwinning customer support, and inspiring content. Mailchimp puts databacked recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.