We invited the CEO, Carole Hübscher, and the R&D Fine Arts Director of Caran d’Ache, Eric Vitus, to the Jackson’s London Studio to talk about the history of their Genevabased company, the complex process of producing colour pencils, and the science behind their exceptional product ranges.

0:00 Introduction
0:21 Can You Tell Us About the Very Beginnings of Caran d'Ache?
3:29 As One of the Leading Manufacturers of Artists' Pencils, Can You Tell Us About Your Production Values?
7:29 What Makes Caran d'Ache Pencils Unique?
10:22 Do You Have Any Tips on How Artists Can Make the Most of Your Products?
11:00 What is the Best Way to Sharpen a Caran d'Ache Pencil?
12:33 Can you Tell Us More About the Manufacturing Journey?
17:15 Can You Tell Us More About How the Company Operates?
18:14 What Are the Values That You Hope to Portray Through Your Branding?
20:14 How do You Source Your Pigments and Ensure Lightfastness?
22:12 Are There Any Examples of Wellknown Artists Using Caran d'Ache Products?
23:59 The Future of Caran d'Ache
24:48 Credits

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