We invited John Cogley, the owner and CEO of Daniel Smith, to the Jackson’s London Studio for the latest instalment of our In Conversation series. In this film, he shares insights into the history of the company, how they source rare and unique pigments, and the science behind making artist colour.

0:00 Introduction
0:12 How did founder Dan Smith start producing art materials?
1:18 Dan is an artist himself, can you tell us more about his work?
2:41 How did you get involved in the company?
5:01 Tell us about the initial range of Daniel Smith Extra Fine Watercolours.
6:55 Can you tell us about the development of the PrimaTek colours?
10:45 With over 200 colours in the range, many of which are rare or unique, what does this entail in terms of sourcing and storing pigments?
15:49 What is the science that goes into your colourmaking?
21:26 How are colours developed and tested?
23:47 Can you describe the effects of granulation and other unique properties within the watercolour range?
25:05 Can you tell us about the development of Dot Cards and when they were first introduced?
26:09 Why did you introduce Watercolour Grounds and Gessoes, and what are the benefits to a painter?
27:32 Do Daniel Smith Watercolour Sticks offer the same quality as the watercolours? What are their advantages?
29:06 Can you tell us about the development of the Extra Fine Gouache range?
30:17 What is it like to work at Daniel Smith?
31:36 What is the company's approach to sustainability and ecological concerns?
32:56 You have a long list of artists you work with, including brand ambassadors. Could you describe the company's relationship with these artists?
33:58 What plans does Daniel Smith have for the future?
34:16 Credits

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