In this video, I visit Air Up, explore the company, and speak with cofounder Lena, CMO Simon, and many others to uncover the secret of their success!

Use code MARCELLO10 for a 10% discount on everything until 31.07.
https://airup.link/marcello

*Video made in partnership with Air Up

Follow me on Instagram:   / marcelloascani  

Business inquiries: [email protected]

Want to grow on YouTube? Subscribe to my Newsletter: https://tubemastery.marcelloascani.co...

Chapters
00:00 What is Air Up?
00:40 Office Tour
2:18 A Typical Day
3:23 How Was Air Up Founded?
4:55 Pod Feasibility
5:30 The Incubation Year
6:13 The Founders
6:39 The First Investor
7:01 The First Model
7:18 The First Production
7:55 ProductMarket Fit
8:42 Hiring an External CEO
9:24 Scaling Strategy D2C and Marketing
11:18 Challenges in Scaling a Company
12:20 Investment Rounds
14:19 Internationalization
14:40 Influencer Marketing: Interview with Zach
17:11 Difficult Moments and Marketing Levers
17:54 The Importance of Research and Development
19:00 How Do the Pods Work?
20:10 Let’s Create a Flavor!
20:42 The Importance of Innovation
21:49 What’s the Future of Air Up?
23:39 Final Thoughts