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Internationalization Theories - Global Marketing

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Tine Juhl

An brief introduction to three different internationalization theories relevant to marketers when describing organizations' international expansions. The Uppsala Internationalization model, the Network model, and Born Global are introduced, and a brief explanation of each is provided.

posted by Tsitselisgo


Entry mode decision Internationalisation Global Marketing
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Internationalization Theories (UPPSALA, Network Model & Born Global)
Internationalization Theories (UPPSALA, Network Model & Born Global)
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