To learn more, read the blog post, “Why Psychographic Segmentation is More Important than Knowing Customer Demographics”: http://insft.co/28WFZmt

Demographics explain basic customer information, like age, location and income. But more valuable to small business owners is studying psychographics—the goals, emotions and values that drive customers’ purchase decisions. In this video, we give an overview of psychographics and how psychographic segmentation can improve your marketing efforts.

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