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Intuitive Surgical: Managing Dual Sales Teams

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Stanford Biodesign

Eric Davidson, Senior Director of Marketing for Intuitive Surgical, explains key differences affecting the company’s capital and clinical sales forces and how the two work together.

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Intuitive Surgical: Business Strategy
Intuitive Surgical: Business Strategy
Intuitive Surgical: Sales versus Marketing
Intuitive Surgical: Sales versus Marketing
Introducing the da Vinci Xi Surgical System
Introducing the da Vinci Xi Surgical System
Our Digital Mantra
Our Digital Mantra
The Big Bang of Digital Interoperability: TEFCA
The Big Bang of Digital Interoperability: TEFCA
We Are Intuitive
We Are Intuitive
Intuitive Surgical: Choosing a Sales and Distribution Model
Intuitive Surgical: Choosing a Sales and Distribution Model
From the Innovator's Workbench with Casey McGlynn
From the Innovator's Workbench with Casey McGlynn
Intuitive | At the Point of Possibility™
Intuitive | At the Point of Possibility™
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Regulation and Reimbursement for Lab Developed Tests: A Critical Policy Update
Robotic surgery training is it going to be useful for breast cancer surgery ?
Robotic surgery training is it going to be useful for breast cancer surgery ?
Life at Intuitive
Life at Intuitive
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From the Innovator's Workbench with Chris Mansi, MD
Sales at Intuitive
Sales at Intuitive
Webinar: Time from FDA Authorization to Medicare Coverage for Novel Medical Technologies 08/14/23
Webinar: Time from FDA Authorization to Medicare Coverage for Novel Medical Technologies 08/14/23
Health Tech in East Africa: An Ecosystem Overview
Health Tech in East Africa: An Ecosystem Overview
From the Innovator's Workbench with Beth McCombs October 2023
From the Innovator's Workbench with Beth McCombs October 2023
What does it take to thrive in Sales at Intuitive Japan?
What does it take to thrive in Sales at Intuitive Japan?
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The 25th Annual Thomas J. Fogarty, MD Lecture, September 29, 2023
The 25th Annual Thomas J. Fogarty, MD Lecture, September 29, 2023
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