Rashi Goel is the former Head of Marketing at Amazon and has held marketing roles at top FMCG companies like PepsiCo, Nestle, Unilever, L’Oréal, and Kraft Heinz.

In this video, she shares the stories from her various marketing stints.
She charts her story of creating, building, and sustaining categories in the FMCG market.
She tells the story of her time at L'Oreal when they built 16 categories for Garnier when the skincare market was limited to fairness creams, talcum powder & cold creams.

She also shares insights on how a consumer brand company launches a new product to take it from 0 to 50. She talks about the thought process that goes behind making a consumer ad campaign for brands like Colgate, Lakme, and Maggie, the ads that we see on TV.

If you are a marketing enthusiast or hoping to get into marketing after an MBA, this video is a pure masterclass. So don't miss the video & watch the full episode here    • I Chased The CEO To The Airport To Ge...  

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