What if text prompts enabled anyone to make a blockbuster movie, or even an entire boxset’s worth of TV? That is the promise of AI. This technology could one day prove as transformative to the movie business as sound, colour, or even the camera itself. Generative AI can already make videos in seconds which would normally take a visualeffects artist days to create. However it has yet to master photorealistic video. The people at the forefront of this tech say it is only a matter of time.

00:29 How does AIgenerated video work?
02:43 How long until feature films are generated by AI?
03:57 Can AIgenerated videos be photorealistic?
04:36 How revolutionary is AI in film?
05:05 A dystopian threat to jobs or democratisation of the industry?

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Art made by artificial intelligence is developing a style of its own: https://econ.st/40n7Sj4

Watch our film about how AI is changing the entertainment industry: link to previous N&N AI and entertainment film

How AI imagegenerators work: https://econ.st/47dOw1T

Watch more of our Now & Next series https://econ.st/47ezw3E

A battle royal is brewing over copyright and AI: https://econ.st/3Qilzef

Disney’s troubles show how technology has changed the business of culture: https://econ.st/46SvmPq