One area of industrial design that’s often overlooked is the evolutionary or biological perspective. The way we perceive product design and use the tools around us is largely influenced by leftover survival mechanisms. As competition for attention becomes more and more fierce, companies are motivated to tap into our most basic primordial instincts in order to earn our business.

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All content written and edited by John Mauriello. John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts.

0:000:35 Intro
0:361:34 Communicating Nonverbally
1:353:15 Anthropomorphism
3:163:34 Caveats
3:355:54 Pareidolia
5:557:57 Decision Fatigue
7:589:35 How This Relates to Design Language
9:369:45 Use These Powers for Good, Not Evil!
9:4610:15 Cultural Influence
10:1611:36 Kiki/Bouba
11:3712:05 Manipulation=Bad
12:0613:30 Design Language & Visual Shorthand

https://scaleofuniverse.com/powersof... is the website I use around the 6 minute mark